Capturing Creativity

August 2, 2011

“Clean out a corner of your mind and creativity will instantly fill it.”
DeeHock
ideasAs we enjoy the warmer weather and relaxed ambience of summer, the season brings us an opportunity to be inspired and bring new ideas to life. Right now deadlines may not be as pressing as they are at year-end for some businesses, or you might be stepping in for a vacationing colleague, or travelling yourself. All these circumstances can trigger fresh ideas and allow you to explore uncharted territory.

Use TheBrain to make your summer shine, by capturing and growing your creative ideas and projects.

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Augment Your Brainstorming. Go From Thinking to Doing.

April 19, 2011

Augmented Brainstorming

“Become more conscious of the creative power within your reach

Alex Osborn 
Creator of Modern Brainstorming Techniques

Brainstorming was popularized in 1939 by Alex Osborn. He was a partner in an ad agency looking to expand the boundaries of projects and create a better context for idea generation. Osborn developed several rules for a good brainstorming session: encourage large quantities of ideas, include the outlandish unusual ideas, minimize judgment, and build on each idea.

In 1939 brainstorming methodology was solid but technology was still disconnected. Alex Osborn could have his secretary type up the groups’ ideas (as most real managers in 1939 didn’t type) and hand them out on a piece of paper to everyone.

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Visualizing Decisions and No Limits Brainstorming:

March 31, 2009

Ideas

How to Ensure your Best Thinking is Leading the Way.

Today we are all under pressure to do more with less, and to do it quickly. This is why getting the big picture on projects and not losing sight of new ideas is challenging. Visualizing key decision points, company objectives and business processes can ensure that higher level goals are reached and that you are taking the best approaches now and for the future.

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