Augment Your Brainstorming. Go From Thinking to Doing.

April 19, 2011

Augmented Brainstorming

“Become more conscious of the creative power within your reach

Alex Osborn 
Creator of Modern Brainstorming Techniques

Brainstorming was popularized in 1939 by Alex Osborn. He was a partner in an ad agency looking to expand the boundaries of projects and create a better context for idea generation. Osborn developed several rules for a good brainstorming session: encourage large quantities of ideas, include the outlandish unusual ideas, minimize judgment, and build on each idea.

In 1939 brainstorming methodology was solid but technology was still disconnected. Alex Osborn could have his secretary type up the groups’ ideas (as most real managers in 1939 didn’t type) and hand them out on a piece of paper to everyone.

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